amplifi Branding
amplifi is a communications and marketing expert that helps nonprofits find and broadcast their voice. amplifi takes in detailed information to create a unique and tailored strategy for nonprofits and schools. From marketing and messaging, to web and print design, amplifi takes on all channels to “amplify” an organization’s mission.
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Background
In 2020, Action Graphics decided to rebrand to a more accurate brand identity. The new brand was meant to better relate to the target demographic of the nonprofit sector and the result of this rebrand was, amplifi. The new brand was closing in on its launch date and some further work was needed to get amplifi ready for launch which is where I was brought in.
The Branding
Brand color palette
My Role
I was brought onto this project in the summer of 2020 to aid in the final steps to take the existing assets and solidify the identity and look of the brand. I was asked to take the collection of a color palette, fonts, and general direction and give the brand a fresh look and a personality to match the goals of the company. Below is a collection of final brand assets that showcase the personality and aesthetic of amplifi.
Email Newsletter
Blog Graphics
Brand CTA Gifs
Newsletters
Promo Projects
2020 Holiday Wrapping Paper
Company Shirt